![]() “Our mantra is, tourists want to go where the locals go.” The presence of Angelenos would also appeal to tourists, Parton said. Locals “are not going to come to a flagship Sephora store and then eat,” he said. The right restaurants can help other merchants, Glover said. But without Angelenos, it can’t thrive, the owners said.Ībout a third of the center will be dedicated to food and drink, enticing people who live in the area or who might view Hollywood as a central meeting point when friends gather from other parts of town. That goal calls for creating an atmosphere that appeals to local residents, no small challenge for a center so devoted to tourism at its inception that it included duty-free shopping. The complex will be renamed Ovation Hollywood, meant to signal that it is a place to find entertainment and culture. Signs of different sizes that tend to compete with one another for attention on the boulevard will be consolidated in larger billboards in the hope of reducing clutter and presenting a more cohesive image for the property. ![]() The prominent arch with Babylonian images will be converted to a modern take on Art Deco style inspired by the upward beams of klieg lights once common at Hollywood movie premieres. Griffith’s 1916 movie “Intolerance” and other thematic elements will be removed to simplify the design and give the center a sense of “timeless” 21st century modernism, the developers said. The giant white elephants referencing the Babylon set of D.W.
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